Choosing the ideal channel for your content marketing campaigns is a vital component of success. With the rise of blogging platforms such as Medium, many content marketers are choosing it over traditional channels such as an on-site blog. Listen in as Geoff and Rosh weigh the pros and cons of both choices and share their pick for the winning channel.
Aligning your content marketing efforts with the ideal channel is paramount when streamlining your campaigns for maximum ROI. Spending a little extra time up front can help avoid making a potentially costly mistake.