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BRANDING WORKS – IS THIS WHY WE STAND IN LINE AT STARBUCKS?

Left Brand Right Brand: Season 1, Episode 1, 9:08 Runtime

Hosted By Geoff McMahen and Nissa Grayson

ODPodcast_LBRB_Starbucks_EP1

TECH SPECS

Whats It About?

Geoff McMahen and Nissa Grayson discuss the value of brand consistency.

Why It Matters?

Brand consistency is a key element of successful brand strategy. So many brands cannot seem to get this right. Starbucks is truly a master at this and it has served them well!

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ODPodcast_LBRB_GoPro_EP2

BRANDS WE LOVE AND WHY – GoPro

Geoff McMahen and Nissa Grayson discuss all things GoPro on Brands We Love And Why.

Left Brand Right Brand: Season 1, Episode 2, 12:16 Runtime

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ODPodcast_TSG_SiteMapCP_EP2

SITE MAPPING II – THE BACKBONE OF CONTENT PLANNING

Geoff McMahen discusses the value of using site mapping for content planning.

Style Guide: Season 1, Episode 2, 4:48 Runtime

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ODPodcast_TSG_SiteMapGVoGH_EP1

SITE MAPPING – GO VISUAL OR GO HOME

Geoff McMahen discusses the benefits of visual site mapping.

Style Guide: Season 1, Episode 1, 4:48 Runtime

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LET’S STAY IN TOUCH

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