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Beyond The Click Through Rate, What is Success?

Hosted By Geoff McMahen and Rosh Sillars – 25:54 Runtime

TECH SPECS

Whats It About?

Geoff McMahen and Rosh Sillars guide you through the topic of email marketing and its most essential components. Listen in as they go beyond the click-through rate and explore the things that matter when creating a successful email marketing campaign.

Why It Matters?

Open rate and click through rate are important metrics that should not be discounted when measuring the success of your email marketing campaigns. However, other factors are equally as important and weigh heavy when determining the overall ROI of your campaigns.

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