Join Outcome Digital’s Geoff McMahen, and Michele Linn of Mantis Research, as they discuss the untapped potential of research and it’s tremendous value for marketers and agencies.
Creating your own original research such as state of the industry reports or salary guides is one way for marketers to get attention. Why? Because you become the source of authority when people share industry stats. While research can deliver outsize results, it’s a new process for many marketers. Learn some ideas to get started.